By Paula Berinstein; foreword by Charles Cotton "The perfect starting place for anyone who needs business and economic data."—Ran Hock, "The Extreme Searcher" Statistics are a critical component of business and marketing plans, press releases, surveys, economic analyses, presentations, proposals, and more--yet good statistics are notoriously hard to find. In this practical guide, statistics guru Paula Berinstein (author of six previous books including Finding Statistics Online and The Statistical Handbook on Technology) shows readers how to use the Net to find statistics about companies, markets, and industries, how to organize and present statistics, and how to evaluate them for reliability. Here are dozens of easy-to-use tips and techniques for maneuvering around obstacles to find the statistics you need. Supported by a Web page. CyberAge Books • 2003/280 pp/softbound |
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